However, what 10% Happier does brilliantly is market toward an audience that isn’t wholly at ease with meditation as a practice.
For those who haven’t tried mediation previously, or are perhaps out of their routine, this app is ideal. Starting at a beginner’s level, it eases you into meditation at your own individual pace.
10% Happier also ensures that users are shown new content and features throughout their meditation journey, distributing new talks and routines on a weekly basis and additionally offers short, ten-minute mediations that fit within a busy lifestyle – so ‘not having the time’ is no longer a barrier!
For those of us that aren’t 100% clued up in the art of meditation, 10% Happier offers a feasible and enjoyable alternative.