Our history
2016: loveit coverit launched with a focus on mobile phone insurance, built around value, credibility, and customer-first service.
2020: We expanded into wider gadget cover as personal tech such as tablets and laptops became more essential to everyday life and more expensive to replace.
2022: We diversified into travel insurance for UK customers, bringing the same service-led approach to holidays, city breaks, and frequent travellers.
Why choose loveit coverit
Highly rated by customers: With thousands of reviews, we’ve built a reputation for helpful support and a smoother experience when it matters.
Experienced and established: As a trading name of Pier Insurance Managed Services Ltd, we’re backed by decades of insurance experience.
UK-based support: Peace of mind, backed by a UK customer service team.
Travel support while you’re away: If you need medical assistance abroad, support is available 24 hours a day, 7 days a week.
Claims, policy documents, and support
If you need help, the quickest route is usually here:
Travel contact details
How to claim for travel insurance
Travel policy documents
Travel FAQs
For phone and gadget cover, you can also visit our phone and gadget contact page and policy documents.
Regulation
loveit coverit and Pier Insurance Managed Services Ltd are authorised and regulated by the Financial Conduct Authority.