About loveit coverit

We are loveit coverit, a UK-based insurer offering travel insurance, mobile phone insurance, and gadget insurance at highly competitive prices, backed by a commitment to quality service.


Whether you’re heading away for a weekend, travelling regularly through the year, or protecting the tech you rely on every day, we focus on straightforward cover, clear support, and a customer experience that does what it says on the tin.

What we cover

Travel insurance

Our travel insurance is designed for UK travellers who want dependable support before, during, and after a trip, including access to 24/7 medical assistance while abroad.

You can choose single trip travel insurance for one-off getaways, or annual travel insurance if you travel more than once a year.

We also offer cover tailored to common travel needs, including family travel insurance, couples travel insurance, travel insurance for medical conditions, and options for cruise and winter sports trips.

If you want your tech protected while you’re away, explore travel insurance with gadget cover.

Get a travel insurance quote

Mobile phone insurance

We started in mobile phone insurance in 2016 to challenge the established brands and offer a credible, affordable alternative as smartphone prices continued to rise. Today, we provide cover for a wide range of handsets, including iPhone insurance and major Android brands.

Explore mobile phone insurance

Gadget insurance

From smartphones, we expanded into personal electronics including laptops, tablets, smartwatches, games consoles, headphones, cameras, and more. Wherever a gadget has value to you, we want to help you protect it.

Explore gadget insurance

Our history

2016: loveit coverit launched with a focus on mobile phone insurance, built around value, credibility, and customer-first service.

2020: We expanded into wider gadget cover as personal tech such as tablets and laptops became more essential to everyday life and more expensive to replace.

2022: We diversified into travel insurance for UK customers, bringing the same service-led approach to holidays, city breaks, and frequent travellers.

Why choose loveit coverit

Highly rated by customers: With thousands of reviews, we’ve built a reputation for helpful support and a smoother experience when it matters.

Experienced and established: As a trading name of Pier Insurance Managed Services Ltd, we’re backed by decades of insurance experience.

UK-based support: Peace of mind, backed by a UK customer service team.

Travel support while you’re away: If you need medical assistance abroad, support is available 24 hours a day, 7 days a week.

Claims, policy documents, and support

If you need help, the quickest route is usually here:

Travel contact details
How to claim for travel insurance
Travel policy documents
Travel FAQs

For phone and gadget cover, you can also visit our phone and gadget contact page and policy documents.

Regulation

loveit coverit and Pier Insurance Managed Services Ltd are authorised and regulated by the Financial Conduct Authority.

An award-winning service

Check out our reviews to see what our customers have to say about loveit coverit.


Google Reviews
4.0

Google Reviews
4.0
Published: 25th August 2022
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Last modified: 29th December 2025
Author: Jonathan Owen
Published: 25th August 2022

Last modified: 29th December 2025

Author: Jonathan Owen