loveit coverit was created in 2016 to challenge the established brands in the mobile phone insurance market and offer a credible, affordable alternative for customers. At a time when the cost of new smartphone models was on the rise, we saw a need to offer quality protection for those that invested their money in these products, helping them to cover their costs and gain greater peace of mind.
From smartphones, we have expanded into all forms of personal electronic gadgets, offering policies for laptops, tablets, smartwatches and games consoles. Wherever a gadget has value to a customer, we want to be there to ensure they have the cover they need.
In 2022, we diversified our products to include comprehensive travel insurance for UK customers on our website, extending our award-winning service to an entirely new market.
A legacy of quality
As a trading name of Pier Insurance Services Ltd, loveit coverit is backed by over 20 years of experience. Pier Insurance was created in 1999 as a consumer-friendly alternative to high-street insurers, with a board comprised of telecom experts, industry leaders and insurance specialists.
We’re an insurer that genuinely loves our customers and strives to go above and beyond to provide both outstanding cover and a friendly face of insurance. We believe that everyone has the right to get affordable, quality insurance for the things they care about and we exist to make that happen.
loveit coverit and Pier Insurance Managed Services Ltd are regulated by the Financial Conduct Authority. You can review our credentials here.
We’ve been awarded a Platinium Trusted Service award by Feefo year on year. This is given to brands that consistently deliver an exceptional experience for their customers – those that are genuine and always go above and beyond. And our Trustpilot score speaks for itself!
Check out our reviews to see what our customers have to say about loveit coverit.