About loveit coverit

loveit coverit are one of the largest specialist mobile phone and gadget insurers in the market, providing cover for almost 30 years. We are proudly partnered with global insurance provider AXA, together bringing high-quality insurance you can count on.

Comprehensive policies from an experienced insurer

loveit coverit was created to offer customers cover that’s comprehensive, but at a great price and easy to understand. A trading name of Pier Insurance Managed Services Limited, we have insured over 1 million devices to date. We know what’s important to you, and strive to make it as easy as possible to get the right cover.

We have partnered with AXA, Global Insurance Brand, so that you can be assured that the device you love is well covered.

The insurance is arranged by Pier Insurance Managed Services Limited, is underwritten by Inter Partner Assistance SA (IPA) which is fully owned by AXA Partners Group.

loveit coverit with AXA

In-house customer service team
Unlimited claims
12-month warranty on replacements


All claims handled in-house

We are incredibly proud to offer an end-to-end service. We’ll never pass your claims process on to another company, and you’ll always be connected to our own in-house UK-based customer care team. loveit coverit is dedicated to offering you an insurance policy that comes with responsive and caring customer service.

As the industry expands, there are a number of very recently formed insurers in the market who may outsource their customer care, or aren’t fully regulated by the FCA. Be sure you get the right cover for your beloved device.

Why choose loveit coverit

Providing gadget insurance for almost 30 years
No minimum contracts
Unlimited Worldwide Cover
1 month free on all annual policies
£10,000 Unauthorised Usage Cover
All claims handled in-house

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