About Us

We are loveit coverit, an award-winning, UK-based insurer providing a range of cover for travel, mobile phone, gadgets, and more, at highly competitive prices. – supporting our commitment to quality service.

Published: 25th August 2022

Last modified: 17th March 2023

Published: 25th August 2022

Last modified: 17th March 2023

Our History

loveit coverit was created in 2016 to challenge the established brands in the mobile phone insurance market and offer a credible, affordable alternative for customers. At a time when the cost of new smartphone models was on the rise, we saw a need to offer quality protection for those that invested their money in these products, helping them to cover their costs and gain greater peace of mind.

From smartphones, we have expanded into all forms of personal electronic gadgets, offering policies for laptops, tablets, smartwatches and games consoles. Wherever a gadget has value to a customer, we want to be there to ensure they have the cover they need.

In 2022, we diversified our products to include comprehensive travel insurance for UK customers on our website, extending our award-winning service to an entirely new market.

A legacy of quality

As a trading name of Pier Insurance Services Ltd, loveit coverit is backed by over 20 years of experience. Pier Insurance was created in 1999 as a consumer-friendly alternative to high-street insurers, with a board comprised of telecom experts, industry leaders and insurance specialists.

Our Team

Mark Gordon

Founder & Director

Founder & Director at Pier Insurance, loveit coverit is a Division of Pier Insurance Managed Services Limited.

Simon Harvey

Operations Director

Manage daily business operations to ensure quality results and customer service from all teams.

Our Philosophy

We’re an insurer that genuinely loves our customers and strives to go above and beyond to provide both outstanding cover and a friendly face of insurance. We believe that everyone has the right to get affordable, quality insurance for the things they care about and we exist to make that happen.

Why choose loveit coverit

Rated Excellent on Trustpilot

With over 3000 reviews on Trustpilot and a score of 4.8 we’re proud of our Excellent rating.

5-Star Feefo rating

Our Feefo Platinum Trusted Service Award and high rating attest to our superb customer service.

Over 1 million policies sold

Protect what matters most with the insurance brand that has served over 1 million customers.

30+ years insurance experience

Get the coverage you need from the insurance experts with over 30 years of experience.

14-day money back guarantee

Get the insurance coverage you want, with the flexibility of a 14-day money back guarantee.

UK based customer service team

Peace of mind, just a phone call away – our UK based customer service team is ready to help.

Accreditations and certification

loveit coverit and Pier Insurance Managed Services Ltd are regulated by the Financial Conduct Authority. You can review our credentials here.

We’ve been awarded a Platinium Trusted Service award by Feefo year on year. This is given to brands that consistently deliver an exceptional experience for their customers – those that are genuine and always go above and beyond. And our Trustpilot score speaks for itself!

An award-winning service

Check out our reviews to see what our customers have to say about loveit coverit.

Feefo Rating4.7 / 5

Read our reviews

TrustScore4.8 / 5

Read our reviews

Quick response to update request which is appreciated. Susan helped me with both my request and reduced the cost - great service - thank you.

| Mike Howse

Amazing service!! Very quick and efficient! Claim raised and picked up by Daniel and resolved in a matter of hours! Thank you.

| Kerri Shearman

Great customer service, highly recommended to cover mobile phones!

| Julie Bufton

Very quick return, helpful service , answered any question . Thank you for making the process so easy.

| Mandy Morgan

Easily replaced my ipad when i had liquid damage, recommend 100%

| Jasmin Virdee

Billy your agent was very helpful explained everything and sent me an email as he said he would. Now happy to continue my policy.

| Andrew Wise

Very helpful and efficient. Made the process of updating easy

| Graeme Fitzsimmons

Every time I renew with LoveItCoverIt my premium seems to go down, and the service is excellent: thank you Susan!

| Sasha Pearce

Google Reviews

4.6

Google Reviews

4.6

From our news

Award winning insurance for 2022!

Insurance

Feefo Platinum award winning insurance from loveit coverit, our service is second to none and our customers agree!

Love to travel? We’ve got you covered!

Travel

We're so excited to launch our travel insurance cover, including single trip cover and annual trip cover we'd love to cover you!

5 Mobile Phone Safety Tips Every Parent Needs to Consider

Safety

Find out our five mobile phone safety tips to keep your child safe on the internet, here at loveit coverit.